You're not out of content.

You're out of
Sales Angles.

You don't need another offer — or another 100 content prompts.

The Sales Playbook gives you 10 completely different ways to sell the offer you already have, plus the tool that helps you turn those angles into content you can actually post.

One offer.
10 sales conversations.
$17.

Get the Sales Playbook — $17 →

Instant access. Start with the offer you already have.

The Sales Playbook digital product cover

Interactive

See what I mean.

Pick something to sell.

Step 1 — Pick something to sell

You haven't said it all.
You've just been saying the same thing.

Features.

Benefits.

What's included.

Why it's great.

Link in bio.

Repeat. 😂

Then eventually you sit down to promote your offer and think:

“Didn't I literally just talk about this?”

So you…

  • Teach something instead.
  • Post another random tip.
  • Mention the features again.
  • Slap “link in bio” onto something completely unrelated.
  • Or decide you'll sell tomorrow. 😂

The problem isn't that your offer is boring.

And you haven't run out of things to say.

You've been trying to have the same sales conversation over and over.

You don't need another offer.
You need more ways to sell the one you already have.

One offer.
Four completely different reasons to care.

The offer

A meal planner

01

The Moment

It's 5:37 PM. Everyone is asking what's for dinner and you're staring into the refrigerator like it owes you answers.

02

The After

Imagine getting to 5:30 and already knowing exactly what you're making.

03

The Cost

How much are you spending on takeout because dinner keeps becoming a daily emergency?

04

The Hesitation

“I don't have time to cook every night.” — then show how it fits the 20 minutes she actually has.

Same product.

Different problem. Different emotion. Different buying conversation.

And that's only four. There are 10 inside The Sales Playbook.

Give me the other 6 →

Meet your new
“What the hell do I post?”
button. 😂

Instead of starting from a blank page, choose the sales conversation you want to have.

01

The Moment

Sell through the real-life moment where the problem becomes impossible to ignore.

02

The Real Problem

Show what may actually be causing what they're experiencing.

03

The Reframe

Help them see the problem, solution, or path differently.

04

The After

Sell what becomes easier, calmer, faster, simpler, or better.

05

The Cost

Show what leaving the problem unsolved is already costing them.

06

The Diagnosis

Let them experience how you think about their problem.

07

The Proof

Give them a reason to believe.

08

The Hesitation

Address the “I want it, but…” standing between them and the decision.

09

The Origin

Use the story behind why the solution exists.

10

The Direct Sell

Sometimes… you can just sell the damn thing. 😂

Same offer.
10 different sales conversations.

WHY THESE 10 PLAYS?

THESE AREN'T SALES ANGLES I FOUND ON PINTEREST. 😂

$3M+

IN COURSE SALES

IN 2 YEARS*

Founder of The Sales Playbook in a lime green blazer

I've generated more than $3 million in course sales in two years.

And I can promise you...

I did NOT create a brand-new offer every time I needed to make a sale.

I sold the same offers.

Again.

And again.

And again.

What changed?

THE CONVERSATION.

The story I told.
The problem I highlighted.
The moment I called out.
The objection I addressed.
The outcome I focused on.
The reason I gave someone to care.

That's what eventually became The Sales Playbook.

These 10 Sales Plays aren't random content prompts.

They're built around something I've learned from actually selling:

Different people can need the exact same offer...

and need completely different conversations before they're ready to buy it.

$3M+ IN COURSE SALES TAUGHT ME SOMETHING PRETTY SIMPLE:

YOU DON'T ALWAYS NEED SOMETHING NEW TO SELL.

YOU NEED A NEW WAY INTO THE CONVERSATION.

*Results referenced are my own and are shared for informational and illustrative purposes only. They are not typical, promised, or guaranteed. Your results will vary based on factors including your offer, audience, experience, effort, market, implementation, and other circumstances. The Sales Playbook provides education and tools; it does not guarantee sales, revenue, income, or any specific financial result.

The tool

Because knowing the plays isn't enough.
You still have to write the damn post. 😂

Learning 10 sales angles is great.

Remembering all of them while you're staring at a blank Facebook post on Tuesday morning? Different story.

That's why The Sales Playbook also comes with the tool.

1

Tell it what you sell.

2

Choose your sales play.

3

Build your post.

Your offer

Meal Planner

Choose your play

Don't like that conversation? Switch the play. Same product. Completely different angle.

Screenshot of the Sales Playbook tool showing a sales angle built for The Proof play

The training teaches you how to think.
The tool helps you do the thing.

I want the Playbook + Tool — $17 →

If there's a buy button somewhere in your business…
this is for you. 😂

Course
Service
Digital Product
Physical Product
Affiliate Product
Membership
Appointment
Event

Different businesses. Different buyers. Different products.

Same challenge:

You need more than one way to talk about what you sell.

  • You do NOT need to be a copywriter.
  • You do NOT need a giant audience.
  • You do NOT need another 300 prompts.

You need to understand the human on the other side of the screen — and know which sales conversation to have.

Here's what your $17 actually gets you.

The 10 Sales Plays

Learn 10 distinct ways to sell the same offer without sounding repetitive.

Real-World Examples

See the plays applied across different products, niches, and buyers — not just digital marketing.

The Sales Playbook Tool

Turn what you learned into sales-content starting points for your actual offer.

Quick Tool Walkthrough

See how to use the tool, switch between plays, and personalize what it creates.

Instant Access

Start with something you're already selling.

You could use this before bed tonight.

1

Pick the thing you're selling.

2

Choose one Sales Play.

3

Put it into the tool.

4

Make it sound like you.

5

Post it.

That's it.

You don't need to finish a 14-module course before this becomes useful.

You don't even need a new offer. Use the one you already have.

Yep. Give it to me — $17 →

This is not another list of 100 hooks.

I could give you 100 sales prompts.

You'd use six. Save 27. Forget where you put them. And eventually end up staring at the blank screen again. 😂

The Sales Playbook teaches you the strategy underneath the post.

So instead of constantly asking: “What should I post?”

What sales conversation do I want to have today?

Choose your angle.

Make it human.

Build the post.

Sell the thing.

“Cool. But I've bought things I never used.”

Fair. 😂

Which is exactly why this was built to be USED — not admired from inside another course portal.

You don't need to binge everything first.

Pick the offer you want to sell. Choose a play. Use the tool. Make the post. Done.

This is a playbook.
Not homework.

You don't need something new to sell.
You need something new to say about it.

Take the offer you already have and learn 10 completely different ways to create sales conversations around it.

The Sales Playbook

  • 10 Sales Plays
  • Real-world examples
  • Sales Playbook Tool
  • Tool walkthrough
  • Instant access

$17

Get the Sales Playbook — $17 →

Choose your angle. Make it human. Sell the thing.

The Sales Playbook — 10 sales plays and the tool

RESULTS DISCLAIMER

Any sales, revenue, or business results referenced on this page are examples of my own experience and are not a guarantee or representation of what you will achieve. Individual results vary. Purchasing or using The Sales Playbook does not guarantee sales, revenue, income, profit, or any other specific business result. Your results depend on numerous factors, including your offer, audience, market, experience, effort, implementation, and circumstances.

The Sales Playbook — $17Get it →